TL;DR: Whether you are considering a safe place to time or a private destination to hook-up, Down will be the no. 1 application to make to, specifically if you’re a female. With 2 million users and 50 per cent of matches satisfying IRL, getting a romantic date or acquiring down hasn’t been simpler or maybe more fun. 

Sex usually is a taboo subject, particularly if you’re looking because of it. However, internet dating is usually in the same way taboo.

Exactly how are you currently designed to just appear and state all you have to is actually a hookup without feeling guilty? You do it through Down software.

Or exactly how could you be designed to open yourself up to online dating sites in case you are not comfortable aided by the atmosphere? Again, you will do it through the Down software.

Down is among the most protected and confidential method to state what you want (and acquire what you need) – no pity or concern!

How to “Get Down” or “Get Date”

Out of growing disappointment together with the dating market, Colin Hodge cofounded Down (formerly referred to as Bang with Friends) in January 2013 for men and women to explicitly, and independently, state the things they’re looking for without shame.

Users, whose typical age brackets between 18 and 35, register through Facebook, and Down makes use of their friends, pals of pals and other associations to generate fits.

For something more really serious, consumers can decide to “Get Date,” however if they want one thing more everyday, they can choose “Get Down.'”

Maintaining the private theme, no real matter what a person picks, anyone on the other side conclusion cannot see who they really are until additionally they elect to get a romantic date or get down.

Unlike many online dating sites, consumers need not fill out a long profile with clever stories, and involvement is totally secret unless the members chose if not.

Users also are provided a Bangability rating, which Hodge mentioned is a “secret formula” depending on how lots of people have actually viewed all of them and how lots of people are thinking about conference for either a night out together and for obtaining all the way down.

Down, you’ll find a milf on iOS and Android, is also opening a brand new feature known as “weekly Picks,” where consumers obtain the 10 best suits throughout the day as opposed to being required to swipe through 100s, if you don’t thousands, of individuals to track down a match.

“it is simply a good way of popping in to the app, spending half a minute following going on together with your day – make sure you get that date install the few days and feel just like it isn’t really an overwhelming procedure, but it is a thing that just fits into your life,” Hodge stated.

Perhaps not another sketchy hookup app

So just what helps to keep Down from being grouped with spammy hookup applications? Trustworthiness.

Down got what was lacking from the marketplace (a dating internet site that’s not scammy or appearing to be too best) and created a manner for folks to get in touch such that they know is actually giving them what they need rather than throwing away their time.

“we are so accustomed to individuals type sugar-coating the online dating scene,” Hodge mentioned. “We wished to provide individuals a very honest way to connect to each other and make sure we’re not, honestly, bullshitting them,” the guy mentioned.

This sincerity is mirrored in Down’s individual base.

According to Hodge, the firm took the personal method to gaining traction, using word of mouth to distribute the headlines about the site, which includes generated a very genuine product and clientele.

“that is stored the quality of the website higher. Additionally it is kept the percentage of people matched up and happening a romantic date larger,” he mentioned.

Another fun reality: It’s mostly women who would like to get down.

Hodge stated 75 per cent of women elect to get down when compared with 65 percent of men, citing safety because the explanation.

“honestly its a better atmosphere than just satisfying complete visitors,” he mentioned. “we wish to provide females the opportunity to be the same component in courting procedure also to have the liberty to decide on whatever intent they demand.”

a modern-day secret admirer

The effect from people has been overwhelmingly grateful. Hodge mentioned people are excited getting someplace in which capable say what they want free from wisdom, and Down is actually happy to give it in their eyes.

“individuals are doing this anyway off-line, therefore we should provide them with technology to get it done in an easier way,” he mentioned. “We understood, especially for the younger generation, there was a requirement to create online dating to the modern-day period making it loads easier.”

Hodge encourages people to anonymously invite buddies they would like to get straight down with through website. And you also guessed it – anyone you receive won’t know it’s you until they subscribe.

“We want individuals invite their friends in a key way through the application, and that I believe that raises everybody’s likelihood of success,” he said. “its a modern-day secret admirer note you are able to deliver to your buddies via text.”